2021-Present

Austin, Texas

Working as the lead strategist at the agency, I work to determine the most impactful strategies and inspire creative solutions for brands. I aim to uncover succinct human truths and patterns while developing research processes and data collection algorithms that lead to insights. I lead strategic execution on new-to-world products and brand development for clients among a variety of verticals. I also lead the strategic thinking for all new business initiatives, helping Bakery win 8+ AOR accounts across a variety of verticals.

2019-2021

New York, New York

As the lead Senior Strategist in the New York office, I conducted primary and secondary research to develop and present retail strategies that led our campaigns for Anheuser-Busch and its subsidiary brands. My work included thinking around point of sale, on-and-off-premise executions, and programs to help influence consumer, wholesaler, and retailer behavior. All based on insights derived from research of current trends.

2018-2019

New York, New York

I developed annual strategies and priorities for two fast-growing accounts while single-handedly managing both internal teams and client relationships. I guided the creative process for a variety of paid and organic social media campaigns with ideas and experiences backed by performance metrics, research, and strategic insights.

2016-2018

New York, New York

I grew from an intern to a full-time position managing day-to-day client, strategy, creative, production and media projects. After expressing further interest in the strategy and planning field, I assisted in secondary research analysis (like social listening) and helped write creative briefs in tandem with the strategy team.