As a kid, I created unique stories and worlds for my dolls and stuffed animals until I was too old to admit it. Now, I create unique strategies to help bring brands and consumers closer together. I worked up from influencing Beanie Babies to real people. I guess some things never change, except now I get paid.

Today, I like to push ideas and work with cool people who strive for meaningful work. I’m a strategist that hates the term “data-driven” because, while I believe strategies should be data-informed, they should actually be led by stories. Strong creative strategies lead to great creative work, which leads to positive business impact. It’s a win for everyone. 

About Me:

My Specialties:

Brand Strategy

Positioning

Culture Expertise

Campaign Strategy

New Business

Product Innovation

Brand Strategy • Positioning • Culture Expertise • Campaign Strategy • New Business • Product Innovation •