I'm Hailey, and I help brands stop talking to themselves and start talking to real people. The advertising industry loves to live in its own LinkedIn bubble, but I'm more interested in what makes real people get angry, cry, or laugh.

Finding the truth means stepping outside the day-to-day marketing world and remembering we're all just people. I truly believe my job isn't to make brands sound important, it's to find what's actually interesting about them and why anyone should care.

I'm a Strategy Director at Bakery, and I love sharing my perspective. I've worked on everything from a Super Bowl campaign, to late-night TV buzz, to hand modeling. But honestly? The best part is working with brands brave enough to be real to drive real, long-lasting results. . Everyone wins, so lets win together.