2021-Present | Austin, Texas

• Led a team of brand and social strategists, reporting directly to the CCO/Founder, overseeing and guiding projects while helping air career development for the team. 

• Successfully secured 9+ AOR accounts across diverse verticals through strategic leadership in new business pitches. 

• Developed and executed impactful brand and project strategies for clients by leveraging primary and secondary research, and real human experiences to inform strategic recommendations and inspire creative solutions. 

  • Worked within sectors such as beer, spirits, RTD/RTS, dairy, snacking, QSR, beauty, cannabis, local/lifestyle, and apparel

• Analyzed product, audience, competitive landscape, and cultural context to drive brand differentiation and achieve client business objectives.

• Cultivated strong client relationships, effectively presenting strategic recommendations and successfully selling strategic and creative platforms and ideas. Helped foster long-term relationships with clients lasting 2+ years.

• Partner effectively with internal teams (e.g., creative, media, account management) and external agencies to develop integrated strategies that are implemented consistently across all relevant functions.

• Craft compelling creative briefs that serve as a springboard for collaboration between strategy and creative teams, fostering innovative and impactful campaigns. 

• Work hand-in-hand with creative teams to help strengthen and build upon creative ideas whether that be through consulting, research support, or brainstorming. 

• Drove new product launches and brand development initiatives from concept of the product itself to the execution of the campaign and brand messaging for a variety of verticals.

2019-2021 | New York, New York

• Conducted primary and secondary research to develop and present retail strategies for Anheuser-Busch and its subsidiary brands

• Developed and executed innovative retail strategies, including point-of-sale, on-and-off-premise activations, and programs to influence consumer, wholesaler, and retailer behavior,

• Built and maintained strong relationships with key client stakeholders, effectively communicating strategic recommendations and presenting campaign plans.

• Managed and provided strategic recommendations for Anheuser-Busch’s media for their “Family Talks about Drinking” program initiative.

2018-2019 | New York, New York

• Developed annual strategies and priorities for two fast-growing accounts  while single-handedly managing both internal teams and client relationships.

• Guided the creative process for a variety of paid and organic social media campaigns, ensuring ideas and experiences were backed by performance metrics, research, and strategic insights.

• Successfully managed and nurtured key client relationships, ensuring clear communication and alignment on strategic objectives.

2016-2018 | New York, New York

• Transitioned from intern to a full-time position managing day-to-day client, strategy, creative, production, and media projects for clients.

• Assisted in secondary research analysis (including social listening) and helped write creative briefs in collaboration with the strategy team, demonstrating a growing interest in strategic planning.