ACADIA • EVERY BITE IS A BATTLE •
ACADIA • EVERY BITE IS A BATTLE •
Timberline Knolls is a treatment center for women with eating disorders to seek help and set them on a path to recovery.
They were looking to amplify their services and message to show those struggling that they are a resource to help.
The Strategy
We wanted to not only reach those with eating disorders, but their friends and family to get them to understand the challenges their loved ones could be facing. For people with eating disorders, every bite can be a battle.
The Work
We showed what the war against an eating disorder really looks like. Though, instead of showing the negativity and struggles, we showed the empowerment of those who have fought and triumphed in their battles to help defy the negative self-image.
